Apr 19, 2023

Understanding the Role of Gig Workers in Today's Workforce

Gig workers can be a successful and highly lucrative alternative to relying on traditional employees to address current talent challenges.

The gig economy is a system in which organizations contract directly with individuals, usually for temporary job positions, instead of relying solely on full- and part-time employees. It’s quickly becoming a key component of the world economy. According to a 2021 report from Mastercard, the gig economy generated approximately $204 billion in gross volume worldwide in 2018 and is expected to grow to $455 billion by 2023. The global number of gig workers is expected to grow to 915 million in that same time frame; due to changes in technology and current labor shortages, organizations are increasing their dependence.

Although prior to the COVID pandemic, organizations relied on gig workers to fill gaps in their workforce, the pandemic’s wide-ranging impacts have only increased organizations’ reliance as they try to address their current attraction and retention challenges. This trend will likely continue into the foreseeable future making it crucial to understand what constitutes gig work. It is also important to understand the differences between gig workers and other employees, considerations when using gig workers and current trends to help organizations meet their talent needs and ensure legal compliance as they increase their reliance on gig workers.

So let's get started.

What Is a Gig Worker?

A gig worker is someone who engages in income-earning activities outside of a standard employer-employee relationship. Their work can be project-based, part-time or hourly and is usually temporary, but some may fulfill ongoing contracts. These workers typically perform work for multiple organizations and clients. They are often referred to as freelancers, on-call workers, or temporary workers. Gig workers are often considered independent contractors, but there are differences. To find jobs, gig workers generally use online platforms, such as mobile apps, and work directly with that platform’s customers. Gig work is very common in customer service, data analytics, software development, web design, and digital marketing & advertisement, among others disciplines.

Gig workers typically set their own hours and work on projects they choose based on their schedule. This provides a high level of flexibility and an ability to focus on their passions, aligning their interests and hobbies with their careers, aspirations, and goals. For some, this could even provide a pathway to financial stability, additional income, or a sense of fulfillment that may be unattainable in some traditional employment situations.

However, gig workers often work without a social safety net that typically comes with traditional employment, such as paid sick leave. Employees receive a Form W-2 for the income they earn, whereas gig workers generally receive a Form 1099-NEC and are usually responsible for paying self-employment taxes.

The number of gig workers is projected to increase by 80% by 2023 with One in 10 using freelance/contract work as their primary source of income. Some individuals may work exclusively as gig workers, while others may engage in work outside of their traditional full-time job to supplement their income or to gain new skills. Research shows that 25% to 35% of workers in the United States participate in the gig economy in some capacity.

What Is the Difference Between an Employee and an Independent Contractor?

The most basic question in any employment relationship is whether an individual is an employee or an independent contractor. Knowing the difference is important to ensure legal compliance and avoid the risk of costly litigation and fines. Understanding the difference, however, can be confusing and complicated; there is no bright-line test or definition to provide legal certainty when classifying an individual. Generally, an independent contractor is self-employed and subject to self-employment tax.

The gig economy and influx of gig workers have made the challenge of classifying individuals accurately more difficult. To complicate matters further, different legal standards may apply under federal employment and tax laws when determining whether an individual is an employee or an independent contractor. Moreover, most states and many localities have their own laws and regulations for classifying workers.

Since there is no single test, determining whether an individual is an employee or an independent contractor is often subjective and requires an organization to weigh various factors. These factors may include:

  • The nature and degree of control by the organization
  • The permanency of the employment relationship
  • The extent to which the services rendered by the worker are integral to the organization’s business
  • The worker’s opportunity for profit and loss
  • The amount of the worker’s investment in equipment and facilities
  • The amount of initiative, judgment or foresight in open market competition with others required for the success of the worker
  • The degree of independent business organization and operation

Are Gig Workers Employees or Independent Contractors?

When determining whether a gig worker is an employee or an independent contractor, what matters most is how an organization treats gig workers. Usually, gig workers are classified as independent contractors due to the degree of control they have over their work and schedule. The IRS considers gig workers independent contractors, but some states distinguish between the two. As there are various classification standards and tests, applying the most stringent standard is typically the best approach when engaging a gig worker.

Aside from legal distinctions, there are some key differences between gig workers and independent contractors. Gig workers typically use online platforms to find work. They also tend not to have a business structure, such as a limited liability corporation and have less control over their work’s contractual terms than independent contractors. In contrast, independent contractors are usually professionals with a skill set or trade experience who work with other businesses. They typically set their own pay, contract on their own terms, market to obtain customers, and have a business structure or entity.

What Do Today’s Trends Mean for Organizations?

Many organizations have shifted to using gig workers to supplement their workforce, and the gig economy has made it easier for organizations to do so. This economy has quickly become not only more popular but also more common and accepted, especially among younger individuals. While millennials make up the largest percentage of gig workers, Generation Z has been gaining ground recently.

Gig workers are in high demand due to current talent and workforce shortages, as well as organizations, need for a specific type of skill for a specific period of time. Organizations relying on gig workers benefit by gaining access to skilled talent, especially at a time when hiring full-time employees has become challenging. In many cases, gig workers enable organizations to scale faster, as they can forgo job postings, interviews, onboarding, and training, in some cases, while tactically and successfully meetings their organizational goals and needs.

That being said, some organizations are likely not prepared to increase their reliance on gig workers. An organization’s traditional hiring approach can cause it to focus on full-time employees instead of considering gig workers as they may not be equipped to manage a workforce that includes external contributors. Retention can also be an issue for organizations relying on gig workers; some gig workers terminate their assignments prematurely, leaving organizations scrambling to find replacements.

Additionally, organizations may not be prepared to keep up with the changing laws governing gig workers. In some states and localities, gig workers are receiving benefits typically associated with being classified as an employee—such as paid sick leave, workers’ compensation benefits and minimum payments—while retaining their independent contractor status. Providing such benefits for these workers may not be possible for some organizations.

As organizations become more dependent on gig workers, they need to find effective ways to address these challenges. Due to the ease of finding and engaging gig workers, many organizations underestimate the time and resources it may take to properly manage gig workers and comply with legal requirements.

By being proactive in addressing your organization's workforce needs, you can implement strategies to effectively incorporate gig workers into your workforce while minimizing potential disruptions. Doing so can help your organization address its talent struggles by gaining access to skilled and affordable talent.


Traditionally, employers have increasingly focused on attracting and retaining employees by increasing wages and improving benefits offerings. With the recent shift in attraction and retention strategies, gig workers can be a successful and highly lucrative alternative to relying on traditional employees to address current talent challenges. As organizations shift to using gig workers, it's important to note certain elements such as determining the nature of the relationship, deciding what tasks should be completed and how best to manage gig workers.

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